Privacy Policy for the CEE app, and CEE APPr powered products


We understand that privacy is important and are committed to ensuring that personal information is processed in accordance with applicable data protection and privacy laws. This Policy is part of and subject to our Terms of Use for the CEE App Services. Please read it carefully. By using the CEE App Services you are agreeing to be bound by this Policy in respect of the information collected about you via the CEE App Services and you consent to the use and disclosure of that information as described in the Policy.



In this Policy certain words with a Capital letter have a particular meaning. These are listed below:

“Anonymous Information”

means information that does not identify and cannot reasonably be used to identify a specific individual. When Anonymous Information is associated with Personal Data, this Anonymous Information is treated by CEE App as Personal Data.


means content made available on or via the CEE App. This might include registration forms, animation, documents, images, links, sound files, videos, text, and other stuff.


means any or all information that you or your device send, submit or transmit to CEE APP including information automatically collected by us.

“IP Address”

means an Internet Protocol address, a number that is automatically assigned to your device when you use the internet and which may vary from session to session.

“Personal Data”

means any information which could be used to identify who you are, e.g. your name, email, home address, IP Address and may include other information such as identification numbers and location data.

“Third Party Content”

means Content which is owned or controlled by a person other than CEE App including content which is licensed to us by a brand or an entertainment franchise; and Content which is published on our platform by users of our CEE Platform service.

“you”, “your”

means you, the natural person using the CEE App, or using other CEE App Services.


means the act of using your cameraview and microphone to analyse the incoming images sounds to recongize and serice online content



“CEE App”

means our multi scanner application for smartphones and tablets entitled CEE App including all versions of that application published by us which may be available for download from time to time from the App Store or Google Play Store.

“CEE App Services”

A reference to “CEE App Services” includes any and all related databases, features, functionality, plug-ins, software with respect to CEE App products, experiences and items any CEE Code which appears on or within that product, experience or item.

“CEE Code”

means the objects that have been made scannable through our tecbologies such as print, video, audio and barcodes.

Where we refer to a “person” this includes individuals, companies, corporations, partnerships, limited liability partnerships, co-operatives, associations and other natural and legal persons.

In addition to the above defined terms, when we use the words “includes” or “including” we are not limiting ourselves in any way and mean “includes or including without limitation”.


As a data subject, you have the following rights under UK and EU data protection legislation (including the European General Data Protection Regulation (GDPR)), which this Policy and our use of Personal Data have been designed to uphold:

  • The right to be informed about our collection and use of Personal Data;
  • The right of access to the Personal Data we hold about you (see “How can you access your Personal Data”);
  • The right to rectification if any Personal Data we hold about you is inaccurate or incomplete (please contact us using the details in “How to Get in Touch”);
  • The right to be forgotten – i.e. the right to ask us to delete any Personal Data we hold about you;
  • The right to restrict (i.e. prevent) the processing of your Personal Data;
  • The right to data portability (obtaining a copy of your Personal Data to re-use with another service or organisation);
  • The right to object to us using your Personal Data for particular purposes; and
  • Rights with respect to automated decision making and profiling.

When making a request, please be aware that we may be unable to delete Information that resides in our archives, and the requested removal of certain Information may mean we are no longer able to provide you with all or certain parts of the CEE App Services.

If you have any cause for complaint about our use of your Personal Data, please contact us using the details provided in “How to Get in Touch” and we will do our best to solve the problem for you. If we are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.


As you use the CEE App we we may collect certain Information from you. The information CEE App usesdirectly is Anonymous Information and is is stricktly used for serving better content. Personal Data that you share with your consent as user generated content is only availble to the parties you re sharing it to and not the CEE App. We will only use your Information in accordance with the terms of this Policy.

Collection and user registration

Upon installing the CEE App you can either op-in with your Facebook and Twitter account or setup a profile. Its also possible to skip this step by clicking on Personalise and leaving all the fields blank .

Fom Facebook we only request the following information:

  • Your name, which is only used to address you within the App
  • Your Age, which is used to serve specific content and for data analysis

This is Anonymous Information and can be removed within the App by clicking on your avatar and clicking on the gear icon

User Generated Content

Some landing pages may allow you to create, submit, post, display, transmit or share content (e.g. personal information, photos, videos, comments, messages, and other materials) on or through the CEE App (we call this “User Generated Content”). This includes any ‘upload feature’, registration fomrs, surveys, or other input. This transaction of information is done directly between you and the third party that is using our tools to create landingpages. This information is shared with your consent and is not used by CEE App in any way. If you wish to access or withdraw this information please contact the party you have shared this information with. CEE App is merely a fascilitator of the technology and is not responsible for the created landingpages. These company and not CEE App will be the data controller in respect of any information you provide to them and you should check their privacy policy to find out how they will use your information.

Information collected from Third Parties

We may, from time to time, employ the services of other companies to handle certain tasks relating to the CEE App Services. This may include scanning technologies, storage and serving of content, and analytics. These providers may use general data relating to you in order to make their services work. We do not share any of your data directly with any of these parties.

Information About Your Device And Your Use Of The CEE APP

When you use the CEE App, our servers will automatically collect information from your mobile device, including the following:

  • an Installation ID (see below);
  • the IP Address linked to the device
  • the time;
  • set languae
  • the make and model of your device (including operating system version);
  • the version of the CEE App being used; and
  • information about your use of the CEE App
  • GPS location

We may use this Anonymous Information to analyse and optimise your use of the CEE App Services; to develop new features and functionality; or to develop new products or services which we believe may be of use to you or other users of the CEE App.

CEE APP installation ID

The Installation ID is a unique installation ID generated by the CEE App when it is first run. The ID is a random number, seeded from the system time and cannot be used to identify who you are. The ID is stored in the app’s storage directory on your device and is used to anonymously track your use of the CEE App in the following ways:

  • when you open the Cee App;
  • when you tap “Scan”;
  • when you perform certain actions during a Scan e.g. completing a game;

The Installation ID is not accessible to other apps or sites on your device and does not track you beyond the Cee app. We do not share the Installation ID within any third party.

Datausage for providing services

The following specific information of the device at the moment of scan are used: your current time, your current set language, your IP address and your current GPS location. Your IP address is necessary to subtract the country you are at the moment so our recognition technology can search in the correct server pertaining content for that country. Time and language is also used in cases that there is specific content to be shown in your set language and the moment of scanning. Your GPS location is also used in cases that there is content based landingpages. You can always manage this option directly within CEE App by turning it on or off.